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    The object of publicity is to gain public visibility and awareness of a product, concept,  company or event.  Here are ways I accomplish that for my clients.

    "Betsy Miller has worked with a number of our small business owners.  Her public relations skills have raised the profile of both startups and established businesses, always with the goal of improving the bottom line." - Martha Lane, Business Development - Columbia Economic Development Corp.

    • Using 25 years of contacts, strategize how to reach the most suitable audience for the client
    • Create a long-range marketing plan of events/releases/ideas to reflect client goals and give the public repetitive exposure to client via original content
    • Create and stage events that generate interest in a product or business
    • Document events via photography in order to augment further publicity
    • Write and distribute press releases
    • Create e-blasts
    • Modify and post releases to e-zines and websites
    • Post events/deadlines to area calendars
    • Search for people/businesses/organizations/products that will provide synergy with the client's idea or business
    • Create an informational website if necessary
    • Maintain client FaceBook page relative to events, special products or concepts
    • Post to relevant social media.
    • Pitch story ideas to TV/Radio journalists
    • Write copy for client publications or on behalf of client
    • Act as clearing house for solicitations from publications
             Contact me